Agriculture as an Opportunity
In recent years and decades, change in agriculture has been shaped by the mechanism of “grow or go”. Due to increasing transparency, a growing number of crises (biodiversity, climate change, food security, etc.), and a rising awareness of ethical and responsibility-related issues, more parameters than the mere scaling of agricultural businesses are coming into focus and are demanding a necessary process of TransFARMation from agriculture. In order for agricultural businesses to respond to these developments and continue to exist, honest and future-proof solutions and a more diverse and open understanding of agriculture are required. Those who recognize the signs of the times and understand agriculture as an answer to crises and problems will internalize and seize the opportunity presented by the new mechanism of “change or go”. Through TransFARMation, we encourage these opportunities in a wide variety of ways.





